MOPA: “territory’s digital mediators”
The MOPA aims to support regional professional stakeholders
in the tourism sector. In 2010, MOPA launched a specific training program for
“digital mediators” in tourist offices. The aim was to provide ICT training for
tourism employees, in order to help them better accompany local professionals to
be more competitive and attractive through their digital communication.
After having raise awareness about the new challenges faced by Tourism offices,
the MOPA eventually established a network of territory’s digital mediators,
first on a regional level, then on a national level by developing of collaborative
tools and organizing regular meetings to constantly update the training
courses.
Please click here for further information
Region Gironde
Organisation Mission des offices de tourisme et pays touristiques d’Aquitaine
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