DIGITAL AGENDA EVENTS
Marketing Your Business in a Digital World - Workshop 5


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DonegalDigital  project -  Donegal Digital Action Plan

Event Type:
Workshop
Event Status:
In Workplan
Date:
14 September 2017  - 14 September 2017
Time:
10:00  - 13:30

Aim of Event

To upskill SMEs and enable them develop a digital strategy to promote their business online.

Description

This free workshop, which is part of a series of training workshops within the Donegal Digital project, will introduce SMEs to digital marketing and provide useful tools to analyse their current business situation, customer and market. It will also help SMEs to develop a marketing plan that fits their needs. 

SMEs will be familiarised with an extremely relevant tool to develop their online business, Web Analytics, to learn how to help boost and streamline online activities: acquisition, conversion rate optimisation and building retention.

“Where does social media fit into the overall marketing / sales objectives?”, asks digital marketing expert and workshop trainer, Mr. Conor Boyce. He recommends identifying 5 or 6 ways of acquisition. According to Boyce, the best way to develop a digital strategy is to “keep it simple, don't over-complicate things. Know your metrics”. Definitively, what you will learn by attending this workshop.
 
“Everybody needs SEO and Social Media and need to be able to be smart”, adds Mr. Boyce. To achieve this objective, each participant will undertake in-class exercises in relation to topics such as:

Identifying top three business objectives
Defining your business model
Identifying most optimum target market subsets
Identifying sources of competitive advantage
Mapping out customer personas
Company SWOT analysis
Understanding your value proposition 
Identifying Macro and Micro website conversions

About Mr. Conor Boyce
Boyce is a strategic marketer who has worked in senior management positions for nearly thirty years. He was the first sales marketing manager at Marine Harvest Ireland where he helped establish a global network of importers and distributors. He also worked for Donegal Parian China and was General Manager of a large seafood processor in West Donegal.
Listen to Conor about the workshop.

When? The workshop will be held the 14th of September 2017, from 10.00 to 13:30 (lunch is included).
Where? At Inishowen Development Partnership Office, Buncrana, Co. Donegal.
Registration: This workshop is free of charge. However, registration is essential since there are limited places available. Please email marion.boyce@ernact.eu or call 0749168212.

Logistics

Responsible Organisation:
ERNACT
Contact:
Ianire Renobales
Host Building Organisation:
ERNACT EEIG
Building Name:
Inishowen Development Partnership
Event Address:
St. Mary's Road, Buncrana, Inishowen, Co. Donegal
Contact Telephone:
0749168212
Building Web:

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